How Startup Accelerators Can Be Like The Hunger Games
It’s been a while since my last post. I know I’m slacking but being in Betaspring while building out RecoVend’s collaborative procurement platform for Higher Education has left me with little to no time. What free minutes I do have goes towards spending time with my incredibly supportive and amazing wife, Shira. She’s been my absolute rock throughout all the startup insanity, keeping me grounded and motivated despite not quite knowing what she was getting herself into by marrying a startup hustler.
In my never ending quest to score brownie points with her, we checked out The Hunger Games over the weekend. Now this $155M blockbuster is sure to be the start of the next huge franchise, and as an IMAX shareholder, I couldn’t be happier. But as we watched the drama of Katness Everdeen unfold before us, I couldn’t help but draw some comparisons to my incredible experience thus far in the Betaspring startup accelerator.
*SPOILER ALERT FOR THOSE WHO HAVEN’T SEEN THE MOVIE OR READ THE BOOKS YET*

Alliances Are Everything
Being in an accelerator is a grind. You can go for days without sleep, weeks without proper food, all with the sole focus on doing enough to stay alive. Entrepreneurship is a long, lonely journey, especially for the CEO, and if you don’t have people to share that time in the trenches with, you can go crazy. I’m lucky to be surrounded by 40 other founders in the same trenches as me that I can turn to whenever I need a pick me up.
Mentors Will Put You On The Path To Survival

You need to trust those who have been there and done that before you! I’ll say it again, since so many entrepreneurs can get stuck in their ways and not be open to taking advice from outside: TRUST YOUR MENTORS NO MATTER HOW ABRASIVE THEY MIGHT SEEM AT FIRST! When you’re sitting across the table from someone who has killed to survive and conquer the startup game, they can pass along some gold nuggets that might seem like complete BS at the time, but will prove to be priceless down the road. I was lucky enough to meet incredible people through the Betaspring mentor network who have helped RecoVend get better, faster and stronger for our battle.
DON’T GO FOR THE EASY SUPPLIES
You remember in the beginning of the Hunger Games scene, when the Game Maker puts all the supplies right in the center of all the combatants and they’re tempted to make a mad dash for them right off the bat? That’s like when people tell you to try and solve easy problems with your startup, or to pattern match and create another “me too” company without any originality or creativity. Facebook for teachers? PadMapper for dogs? We’ve heard all of that. And that advice SUCKS. For the love of god, do not follow it. If you’re going to take this crazy journey to be an entrepreneur, you better make damn sure your company is going to change the world, even in some small way, and to make it a better place. Otherwise you won’t have the passion you need for the sustained momentum and drive to succeed in this game and make something awesome. And if you aren’t working to create awesome every single day, why get out of bed?
If The Rules of The Game Are Rigged, Make Your Own Game
The climactic scene of The Hunger Games, right at the end of the competition, features Katness and her new, potential love interest Peeta as the only two survivors left. The rules of the Hunger Games had been dramatically changed so that there could only be one victor, even after a public announcement earlier in the movie enabled there to be two survivors if they were from the same District. In a fit of frustration and to force the Game Maker’s hand, Katness and Peeta begin making moves to consume poisonous berries, killing them both and leaving no winner. At the last moment, the Game Maker stops them, declaring them both winners. How the hell does this relate to startups, and to your experience in an accelerator? Sometimes the game can feel like it’s rigged against you - investors don’t give a damn unless you’re already a hit, mentors are stretched so thin that they never respond, and you always feel like you’re a day too slow to adjust. It’s up to YOU to find the loopholes, force people’s hands, hustle and grind harder and more passionately than you ever have before…because when you do, you have the power to not just change the rules, but to change the game.




